Run your listing business from a single terminal window. Property address in, full marketing kit out — in your voice, in under 60 seconds. Today you build three commands: /listing, /lead, and /content. Last month we installed Claude Code. This month we put it to work.
Real estate is the most repetitive knowledge job in America.
The same 30 tasks every week, on a loop. Listings. Follow-ups. Social posts. Email drips. Every single one is a one-time build away from being a 10-second command.
Most agents treat AI as a "writing tool." A small group has turned it into a production engine — generating listing kits, lead nurture, and content calendars on demand, without losing voice or quality. This session is where you build that engine — live, on screen, alongside me.
/listing
The 9pm Listing Grind
Staring at a blank screen writing your fifth description of the week. One command replaces it.
/lead
The Follow-Up Black Hole
Leads going cold because personalized follow-up takes too long. Now it takes seconds.
/content
The $1,500/mo Agency
Paying for content that doesn't sound like you. Replace it with a 20-minute weekly run.
What We're Building Live
3 Commands. A day's work in minutes. 60 minutes.
Below is the complete implementation workbook. Read it through here, fill in the worksheets, or download the PDF and bring it to the session. New to Claude Code? No problem — we cover the install in the first 10 minutes. Episode 2 stands alone.
Workbook · Page 2
Your Money-Making Mission
Why You're Here
You already do the work — listings, follow-up, content — by hand, every week. Each of those is a repeatable workflow. Claude Code turns a repeatable workflow into a reusable slash command you run in one line.
Your Goal Today
Walk out with three working commands — /listing, /lead, /content — a shipped listing kit from a real address, and the 30-day Listing Engine sprint plan mapped.
Success Metric (30 Days)
10+ listing kits shipped. Every lead in your pipeline followed up within 24 hours. A full week of content produced in under 30 minutes.
Workshop Overview: Your Production Toolkit
The 3 Systems You'll Build Live:
1. The Listing Production Engine — /listing
Property address in → full marketing kit out in < 60 seconds.
2. The Client Communication System — /lead
One-line lead note → personalized text + email + CRM entry.
3. The Content Multiplication Machine — /content
One idea → a week of platform-native content across 6 channels.
The Truth You Must Internalize
A slash command in Claude Code is just a saved prompt with your instructions, your voice, and your guardrails baked in. You build it once. You run it forever. The agent who builds /listing today isn't "using AI to write" — they've built a production line that turns one address into a week of marketing while every other agent is still on listing #1. You are not in the content business. You are in the production business.
Before the Session — 3-Minute Setup
Claude Code installed (Episode 1 covered this — or arrive 10 min early)
A project folder open in your terminal or VS Code (e.g. ~/real-estate)
One real active listing ready: address, beds, baths, sqft, price, 3 standout features
Know where your .claude/commands/ folder lives — that's where each command is saved
System 1 · /listing
The Listing Production Engine
Property Address In. Full Marketing Kit Out. Under 60 Seconds.
What This Means for Your Bank Account
Time recovered: 8–12 hours per listing previously spent writing copy across channels
Output: MLS remarks, long description, IG + FB posts, email blast, SMS, and 5 story slides — from one command
Advantage: Every listing becomes a full multi-channel campaign instead of a single rushed description
What /listing Actually Does
You give it an address and the key facts. It returns a complete, channel-ready marketing kit — every piece written in your voice and formatted for where it's going to be published. No copy-pasting between five tools, no rewriting the same facts seven times. One line in, a day's worth of marketing out.
Why This Changes Everything in Real Estate
Until now the agent who wanted full-funnel listing marketing had two options: spend the evening writing it themselves, or pay an agency that doesn't know the property or your voice. /listing collapses both. The cost of marketing a listing across every channel drops to roughly 60 seconds of your time.
Real Revenue Applications
New listing → full launch kit (description, social, email, SMS) in one run
Price reduction → "just reduced" variant across every channel
Just-sold → social-proof kit with "sold over ask" angle
Coming soon → teaser campaign 48 hours before going live
Listing presentation → "here's the exact marketing campaign I'll run for your home"
System 1 · Build the Command
The /listing Command
In your project, create the file .claude/commands/listing.md and paste this in. That's the entire build — Claude Code now has a /listing command.
.claude/commands/listing.md
---
description: Generate a complete listing marketing kit from an address
---
You are my real estate listing marketing engine. I'll give you a
property and its key facts. Produce a complete, channel-ready
marketing kit in MY voice.
Property: $ARGUMENTS
Produce, each clearly labeled and ready to copy:
1. MLS remarks (max 1000 characters, fair-housing compliant)
2. Long-form listing description (2 paragraphs, emotional + factual)
3. Instagram caption (hook + 3 feature bullets + CTA + 8 hashtags)
4. Facebook post (warmer, community-friendly, a little longer)
5. Email blast to my buyer list (subject + preview text + body,
use {{first_name}} merge field)
6. SMS blast (max 320 characters, include "Reply STOP to opt out")
7. Five "Just Listed" Instagram Story slides (one line each)
VOICE: warm, confident, local-expert. Never hype-y, never "luxury
buzzword soup." If a must-have detail is missing (price, beds,
baths, sqft), ASK me before writing — do not invent facts.
Then run it from the Claude Code prompt like this:
Run it — New Listing
/listing 2257 Egret Cove Dr, Boca Raton FL — 4BR / 3BA, 3,100 sqft,
$1,295,000. Lakefront, renovated chef's kitchen, 3-car garage,
heated saltwater pool, walk to A-rated schools.
Run it — Price Reduction
/listing Same property as before — price just reduced from
$1,295,000 to $1,225,000. Reframe the kit around urgency and value.
Lead the email + SMS with the reduction.
Run it — Just Sold (Social Proof)
/listing Just SOLD 2257 Egret Cove Dr for $1,310,000 in 9 days,
represented the seller, 4 offers. Give me a just-sold social kit
(IG + FB + Story slides) with a "thinking of selling?" CTA.
Pro Move — Make It Permanent
Add your brokerage name, license #, and standard hashtags to the command file once. Every kit it generates is then automatically on-brand and compliant. Build once, run forever.
System 1 · Worksheet
/listing: Your Success Notes
During the Demo, Write Down:
The Math (Run It Yourself)
Inputs
Your Number
Active + coming-soon listings right now
Hours I currently spend on marketing copy per listing
Total hours/month currently spent on listing copy
My hourly value ($)
Monthly value recovered (hours × rate)
First 3 Listings I'll Process This Week
Questions for Q&A
System 2 · /lead
The Client Communication System
One-Line Lead Note → Text + Email + CRM Entry. In Seconds.
What This Means for Your Bank Account
Speed-to-lead: follow up in seconds, not the next day — when it actually converts
Consistency: every lead gets personalized follow-up, never a forgotten one
Advantage: convert more leads while spending ~75% less time on follow-up
What /lead Actually Does
You type one line about a lead — who they are, where they're at, what just happened. It returns a personalized text, a personalized email, and a clean CRM note with the next action and a follow-up date. In your voice, never generic, never "Dear valued client."
Why This Changes Everything for Solo Agents and Small Teams
The agents who out-convert you aren't better at relationships — they're faster and more consistent. /lead removes the friction that makes follow-up the first thing to slip on a busy day. A solo agent now follows up like a team with a dedicated ISA.
Real Revenue Applications
New inbound lead → instant personalized first touch
Post-showing → same-day "what did you think?" follow-up
The "thinking about it" stall → soft re-engagement angle
Past client → anniversary, just-sold-nearby, and check-in nurtures
Sphere → birthday and milestone outreach that sounds like you
System 2 · Build the Command
The /lead Command
Create .claude/commands/lead.md and paste this in.
.claude/commands/lead.md
---
description: Turn a one-line lead note into personalized follow-up
---
You are my follow-up engine. Given a one-line note about a lead,
produce personalized follow-up in MY voice.
Lead note: $ARGUMENTS
Produce, clearly labeled:
1. SMS (max 320 characters, friendly, end with ONE question that
makes it easy to reply)
2. Email (subject + body, use {{first_name}}, ONE clear next step)
3. CRM note: status, next action, suggested follow-up date
4. If the lead is a "thinking about it" stall, add a soft
re-engagement angle that adds value instead of pressure
VOICE: human, warm, low-pressure, genuinely helpful. Never sound
like a template or a script. Match how a trusted local advisor
texts — short sentences, no corporate filler.
Run it — Fresh Inbound Lead
/lead Sarah, Zillow inquiry on 2257 Egret Cove last night,
first-time buyer, pre-approved to $900k, wants to see it this weekend.
Run it — Post-Showing Follow-Up
/lead Mark & Dana, showed them 3 homes Saturday, liked the
Egret Cove one but worried about the HOA. Following up Monday.
Run it — The "Thinking About It" Stall
/lead Tom, talked 6 weeks ago about selling, said he'd "think
about it," went quiet. Inventory is low and his neighbor just listed
high. Re-engage without being pushy.
Pro Move — Speed Wins Deals
Studies put the odds of qualifying a lead 100x higher when you respond in 5 minutes vs 30. With /lead open in your terminal, a personalized first touch takes about 15 seconds. That speed is the whole game.
System 2 · Worksheet
/lead: Your Success Notes
During the Demo, Write Down:
Speed & Conversion Math
Metric
Before /lead
After /lead
Avg. time to first follow-up
Minutes per personalized follow-up
Leads followed up within 24 hrs (%)
Follow-ups I send per week
Questions for Q&A
System 3 · /content
The Content Multiplication Machine
One Idea → A Week of Platform-Native Content Across 6 Channels.
What This Means for Your Bank Account
Stop paying agencies: $1,500–$3,000/mo for content that doesn't sound like you
Volume with quality: a full week of native content in ~20 minutes
Advantage: win the 2026 algorithm by publishing consistently across every platform
What /content Actually Does
You give it one idea or this week's market insight. It returns platform-native versions — not the same text reposted, but a Reel script, a carousel, a Facebook post, a LinkedIn post, a YouTube Community post, and an email — each written the way that platform actually rewards.
Why This Changes Everything in Your Weekly Operation
The agents winning attention aren't producing more ideas — they're distributing one idea across every channel. /content makes you a one-person content team. Same insight, six native formats, published while your competitors are still drafting one caption.
Real Revenue Applications
Weekly market update → six-channel content drop
Neighborhood spotlight series → buyer-education engine
Just-listed / just-sold → social proof across every platform
Repurpose a single video → captions, posts, and email in one run
System 3 · Build the Command
The /content Command
Create .claude/commands/content.md and paste this in.
.claude/commands/content.md
---
description: Turn one idea into a week of platform-native content
---
You are my content multiplication machine. Given ONE idea or market
insight, produce a full week of platform-native content in MY voice.
Idea: $ARGUMENTS
Produce, labeled by platform — each NATIVE to its platform, not the
same text reposted:
1. Instagram Reel script (hook + 3 beats + CTA, 15-20 seconds)
2. Instagram carousel (5 slides, copy for each slide)
3. Facebook post (community tone, a little longer)
4. LinkedIn post (professional, insight-led angle)
5. YouTube Community post (short, conversational, 1 question)
6. Email to my list (subject + preview + body, {{first_name}})
If I give you market numbers, USE them — don't invent stats. End
with 3 suggested posting days for the week.
VOICE: local authority, approachable, specific. No generic "the
market is hot right now" filler.
Run it — Weekly Market Insight
/content Boca Raton single-family inventory up 12% MoM, median
days-on-market now 41 (was 28 in spring). Angle: it's shifting to a
buyer's market and here's what that means for buyers AND sellers.
Run it — Neighborhood Spotlight
/content Spotlight the Royal Palm Yacht & Country Club lifestyle —
boating, golf, dining. Make buyers feel what living there is like.
Run it — Repurpose a Video
/content I just recorded a 5-min video on "3 mistakes sellers make
pricing in a shifting market." Turn it into the full week of content.
System 3 · Worksheet
/content: Your Weekly Plan
This Week's One Idea
Plan Your Posting Week
Day
Platform
Piece (Reel / Carousel / Post / Email)
Mon
Tue
Wed
Thu
Fri
The Agency Math
Questions for Q&A
30-Day Implementation
Your 30-Day Listing Engine Sprint
Week 1 — Build & Ship
Confirm Claude Code is installed and a project folder is open
Create all three commands: /listing, /lead, /content
Bake your voice, brokerage, and license # into each command
Ship 2 full listing kits from real listings
Follow up with every open lead using /lead
Week 2 — Integrate
Run /listing on every new + coming-soon listing
Make /lead your default for all new inbound leads
Produce one full week of content with /content
Add a "here's my marketing campaign" page to your listing presentation
Hit 5+ listing kits shipped cumulative
Week 3 — Optimize
Refine each command based on what you edited most
Build one new command for your #1 repetitive task
Train a VA or team member to run /listing
Track which content pieces drove the most engagement
Hit 8+ listing kits shipped cumulative
Week 4 — Measure
Total the hours saved across listings, leads, and content
Document any lead or listing won that traces back to the system
Cancel or downgrade the content agency if /content replaced it
Decide which 4th command to build next month
Hit 10+ listing kits shipped — sprint complete
30-Day Targets
→ 10+ listing kits shipped via /listing
→ 100% of leads followed up within 24 hours via /lead
→ 4 weeks of multi-channel content via /content
→ 8–12 hours/week recovered across the three systems
Production Commitment Contract
Your Commitment
Based on today's session, I commit to:
Success Metrics (30 days from today)
Accountability
Tracking
Production ROI Tracker
Metric
Target
Actual
Listing kits shipped (/listing)
2–3
Leads followed up (/lead)
All
Content pieces published (/content)
6+
Hours saved this week
8–12
New leads from content
+
Showings / inquiries tied to the system
+
Agency / contractor $ saved this week
$
Monthly ROI Assessment
Quantifiable Results
Quality & Brand
Workshop Notes
Closing
Closing Manifesto
"While my competitors debate whether AI is a fad, I've built a production line. I don't write listings one at a time — I run a command. I don't let leads go cold — I follow up in seconds. I don't pay an agency to sound like someone else — I publish in my own voice, everywhere, every week. These commands don't make me lazy. They make me unstoppable. Every hour I save is an hour I spend in front of the people who matter. My business runs from a single terminal window. And I will run it like one."
Personal Success Statement
Write your own commitment, in your own words. Read it every Monday for the next 30 days.
When You Need Help
Mastermind Support: the member portal + #help channel
Weekly office hours: see member calendar
Recording of this session: posted within 24 hours
Final Checklist
/listing command created & tested
/lead command created & tested
/content command created & tested
My voice + brokerage baked into each
30-day sprint plan in my calendar
Accountability partner confirmed
Print-Ready PDF
The Full Workbook, Print-Ready
Same content as above, formatted for print. Bring it to the session, fill it in by hand, or use it as a follow-up reference.
