An Interactive Tool That Captures Contacts While Delivering Value
Build a quiz, calculator, or interactive tool that attracts prospects, delivers instant value, and turns engagement into qualified leads.
The full July 8 live session — all three systems built start to finish
The numbers that make today's session non-negotiable
A scored quiz that qualifies buyers and captures leads with intent data
Quizzes are the only lead magnet where the user actively participates. Every question answered is a micro-commitment. By the time they reach the results gate — where they enter their email to see their score — they've already invested time and are emotionally engaged. That's why 96% of quiz starters finish.
The result you deliver is the value. The contact information is the exchange. Unlike a PDF, the user gets something personalized and instant — and you get a lead with context: their score tier, what their answers revealed, and how ready they are to transact.
Copy each prompt → paste into ChatGPT or Claude → fill in [ ] with your details
Run these prompts live during the session. Fill in the brackets with your market, your city, your voice.
Fill this in during the session — by the end of System 1 you'll have all 6 questions drafted
Build your quiz questions here as Edmund walks through the framework. A = 1 pt (earliest stage) · D = 4 pts (most ready).
An AI-powered estimator that captures seller leads by delivering instant, personalized value
Every seller wants to know what their home is worth. "Call me for a free CMA" requires them to trust you before you've given them anything — it asks for commitment before delivering value. The calculator flips the sequence.
The seller enters their property details and gets an instant AI-generated value range — immediately, no human required. They got value. You got their information, their address, and their intent signal. The CMA offer now lands as a natural next step, not a cold ask.
Build your calculator logic, results copy, and follow-up emails with these prompts
Map your calculator flow — inputs, email gate, result screen, and CMA CTA
A follow-up engine that converts tool users into long-term nurture sequences
Generate your automation map, CRM tags, and re-engagement sequences
Map your automation triggers — start with one and build from there
Fill in the Day 1 and Day 3–7 actions for each trigger. The "Ready to Buy" row is pre-filled as an example.
| Trigger | Day 1 Action | Day 3–7 Action | Goal |
|---|---|---|---|
| Quiz: Ready | |||
| Quiz: Preparing | |||
| Quiz: Dreaming | |||
| Calculator | |||
| Day 60 Re-Engage |
From zero to a live gamified funnel capturing leads — one week at a time
The gap between knowledge and results is commitment — sign this before you leave
I do not rent attention.
I own it.
Every agent who buys leads is paying for someone else's audience. They're renting — and rents always go up. The platforms know it. The lead vendors know it. And somewhere, quietly, the agents who built their own tools know it too.
The Gamified Lead Magnet is not a tactic. It's a decision. A decision to stop being dependent on Zillow, on Facebook lead forms, on purchased contact lists that get sold to five other agents the same day.
When someone takes your quiz, they're not just opting in — they're telling you who they are and what they need. When someone uses your calculator, they're raising their hand as a seller. You didn't buy that signal. You earned it.
"Because Buying Leads When You Can Own Them is NOT an Option!"
— Edmund Bogen · Edmund's Mastermind · Bogen.ai