Cold calling strangers who hang up before you finish your name
Running ads that burn budget and produce leads who ghost you
Being one of fifty agents emailing the same cold list
Chasing prospects instead of attracting clients who already trust you
— here's what changes —
The highest-value buyers and sellers are already searching for answers online. Host the event that answers their questions — and you're not a salesperson anymore. You're the expert they found.
System 1
The Always-On Webinar Engine
Pick the right topic, build a 60-minute live event with AI, and attract prospects who already want what you offer.
System 2
The AI Funnel Copywriter
Registration page + 5 reminder emails written by AI in minutes — in your voice, on your topic, ready to go live.
System 3
The 24/7 Follow-Up System
An AI agent follows up with every attendee at the peak of interest — so no lead goes cold while you're doing deals.
What You'll Leave With
Combo A · Relocator"Moving to Florida: What You Need to Know" → Relocation consult booked
Combo B · Wealth Migration ⭐"The Tax Escape: Why High Earners Are Leaving for Florida" → High-net-worth buyer consult
Combo C · Family Buyer"Best School Districts for Relocating Families" → Buyer strategy consult
Combo D · Retiree"Retiring in Florida: Lifestyle & What It Really Costs" → Retirement relocation consult
Combo E · First-Time Buyer"First-Time Buyer Masterclass: How to Win in This Market" → Buyer consult booked
Combo F · Seller ⭐"What's My Home Really Worth in This Market?" → Listing appointment booked
The Choice Is Simple
You can keep chasing leads one at a time — cold calling, running ads, competing on price with 50 other agents who look exactly like you. Or you can host one Zoom event this month on a topic your ideal client is already searching for, and let the attendees come to you. One approach scales. The other doesn't. We build the one that scales — tonight.
To stop chasing leads one at a time. You'll learn to host live Zoom events on topics your ideal clients are already searching for — topics that have nothing to do with real estate, and topics that do — and turn every attendee into an appointment. No cold calls. No chasing. They come to you.
Your Goal Today
Walk out with one validated Zoom topic, an AI-generated event outline on that topic, and a clear 7-day plan to get your first live event promoted and filled with the right people.
Success Metric — Next 7 Days
One topic chosen • full event built with AI • registration page + 5 emails LIVE • 10 invitations sent.
That is a working lead-generation machine by this time next week.
Workshop Overview: Your 24/7 Profit Toolkit
System
What It Replaces
The Payoff
1. The Always-On Webinar Engine
Chasing cold leads who don't know you
Pre-qualified prospects who came to YOU
2. The AI Funnel Copywriter
Hiring a copywriter / staring at a blank page
Reg page + 5 reminder emails in minutes
3. The 24/7 Follow-Up System
Leads that go cold before you follow up
AI stays in front of every attendee until they're ready
"Never do what you can't outsource. Never outsource what can be automated."
— Edmund Bogen
The best client you'll ever have is one who came to you already trusting your expertise. Today you build the machine that creates them.
1 The Always-On Webinar Engine
The Lead-Attraction Machine
What this means for your pipeline:
Your ideal clients find YOU — they attended your event because they cared about the topic
Your reach stops being capped by how many cold calls you can make in a day
The asset works around the clock: prospects register, watch, and book — without you chasing
The Topic-Mismatch Strategy
The most powerful Zoom events are on topics your ideal client is already searching for — that have nothing to do with buying or selling. Moving to Florida. Escaping high state taxes. The best school districts for relocating families. When you're the expert on something they care about, you're not a salesperson — you're a trusted resource. The real estate conversation happens naturally.
Why This Changes Everything
Cold calling is linear: you make the call, you get rejected, you move on. A Zoom event is leveraged: one hour of hosting reaches dozens of pre-qualified prospects who showed up because they wanted to be there. You move from being the chaser to being the destination.
The Early-Adopter Advantage
Most agents still cold call, run ads, and compete on price. The few who host Zoom events on the right topics are now the go-to expert in their market — before the real estate conversation ever starts. The moat widens every month they run it and you don't.
Real Revenue Applications
Moving to Florida seminar capturing out-of-state buyers already planning their move
School district guide for relocating families — the #1 concern of family buyers
Retirement in Florida lifestyle workshop for downsizing sellers and active retirees
Seller "home value" workshop that books listing appointments for local homeowners
Buyer masterclass that fills your consult calendar with motivated first-time buyers
Platform Note
eWebinar — easiest for on-demand + scheduled replays
WebinarKit — evergreen + funnels, budget-friendly
EasyWebinar — live + automated hybrid
Pick one. The tool is not the bottleneck — the topic is.
1 System 1: Profit-Generating Prompts
Choose & Validate Your Topic
Act as a direct-response strategist. My business: [real estate / your niche] in [market]. My
ideal prospect: [seller / buyer / relocating buyer / client type]. Give me 5 Zoom event topic
ideas that (1) solve an urgent, specific problem this prospect has right now — including topics
that have nothing to do with real estate but attract my ideal client, (2) naturally lead to my
offer of [a consult / listing appointment / your service], and (3) would make them register
tonight. For each, write the title, the core promise, and the one objection it overcomes.
Build the 60-Minute Live Session Outline
Build a 60-minute live Zoom session outline for the topic: "[CHOSEN TOPIC]". Use the "3
Secrets" frame. For each secret give: the teaching point, the proof/example, and the belief it
shifts. Add a 5-minute open that hooks and promises, and a 10-minute close that transitions
naturally to my offer: [OFFER]. Keep it genuinely valuable — it must teach, not pitch for 60
minutes. Include 3 Q&A questions I should expect and how to answer them.
Slide-by-Slide Talking Points
Turn the outline above into slide-by-slide talking points. For each slide give: the headline
(6 words max), 2-3 bullets of what I say out loud, and a note on what's on screen. Mark where
I show proof, where I pause for questions, and where the appointment offer begins.
The Offer / CTA Block
Write the offer section for the end of my live Zoom session. My offer: [consult / listing
appointment / service / course at $___]. Stack the value, name the transformation, give one
clear next step (book on my calendar), and handle the top 3 objections: [price / timing /
"I'll do it myself"]. No fake scarcity. Let the value earn the close.
1 System 1: Your Success Notes
During the live build, capture this for your business:
My chosen Zoom topic
My offer (what they book or buy at the end)
My 3 teaching points / 3 secrets
Secret 1
Secret 2
Secret 3
Platform I'm Committing To
eWebinar
WebinarKit
EasyWebinar
Session Format
Live Only
Live + Replay
On-Demand
The Math That Matters
Prospects I currently reach per week
My conversion rate from cold outreach
%
Expected registrations from one Zoom event
Questions to ask during Q&A
2 The AI Funnel Copywriter
The Blank-Page Killer
The registration page and the reminder emails decide whether anyone actually shows up. This is where most events quietly die — and where AI gives you the biggest, fastest win. The reminder sequence is the single largest lever on attendance.
Why the Reminder Sequence Is the Whole Game
Getting the registration is easy. Getting the attendance is the money. A well-built 5-email sequence — confirmation, value tease, the "why now," the day-of nudge, and the "starting soon" — is the difference between a registrant who shows and one who forgets you exist. AI writes all five in minutes, in your voice.
The Calendar / CRM Handoff
When a prospect books, the platform passes them to your calendar (Calendly / Google) and your CRM (Follow Up Boss / your database). No lead falls through. The machine doesn't just present — it routes the prospect to the close.
Registration Page Copy
Write a high-converting registration page for my live Zoom event: "[TOPIC]". Audience:
[prospect]. Include: a headline, 3 bullets of what they'll learn, a "who this is for" line, a
short bio positioning me as [credibility], and a register CTA. Tone: confident, direct, no
hype. Label it clearly as a live event with replay available.
The 5-Email Reminder Sequence
Write a 5-email reminder sequence for registrants of "[TOPIC]". Email 1: instant confirmation
+ what to expect. Email 2: a valuable teaser that builds anticipation. Email 3: the cost of
NOT solving [problem]. Email 4: day-of reminder with the access link. Email 5: "starting soon"
nudge. Each under 150 words, my voice, one clear link. No fake countdowns.
2 System 2: Your Funnel Map
My registration page headline
My 5 Reminder Emails — One-Line Purpose Each
1. Confirmation
2. Value Tease
3. Cost of Inaction
4. Day-Of Link
5. Starting Soon
My Calendar Tool
Calendly
Google Calendar
Other:
My CRM Handoff
Follow Up Boss
Other:
Where the booked appointment lands (the close step)
3 The 24/7 Follow-Up System
The "Gone Cold" Killer
Most prospects who attend your Zoom event won't book immediately. They need a follow-up sequence that stays in front of them until they're ready. An AI-powered follow-up system sends the right message at the right time — and books the appointment at the exact peak of interest, not three days later when it's cold.
What the System Actually Does
After the event, each attendee gets a personalized follow-up sequence: a thank-you with the replay, a value email, a "what's holding you back?" check-in, and a direct appointment ask. The AI chat agent on your replay page answers questions, handles objections, and drops the calendar link the moment someone types "I'm interested." It never sleeps.
Train It on Your Truth
The agent is only as good as what you feed it: your offer, your FAQ, your real objection answers, and your booking link. Script the answers yourself — let AI deliver them tirelessly.
Build Your Objection Bank
List the top 10 questions and objections a [seller/buyer/client] has before booking [my
offer]. For each, write a 2-3 sentence answer in a confident, warm, no-pressure voice that
resolves the concern and points to booking a [consult/appointment]. These will train my
follow-up AI agent.
Write the Agent's System Prompt
Write a system prompt for an AI chat agent embedded in my on-demand event replay for
"[TOPIC]". Role: answer viewer questions using my objection bank, stay in my voice [describe],
never invent facts, and guide ready prospects to book at [calendar link]. If it can't answer,
collect the email and promise a human follow-up. Be helpful first, never pushy.
3 System 3: Objection Bank + Credibility Rules
Objection 1
Objection 2
Objection 3
The One Risk That Kills These Funnels
Two ways to destroy trust instantly: (1) fake "live" countdown gimmicks and "only 3 seats left" timers on an on-demand replay — people see through it and report it; (2) a "teach" that's really a 40-minute pitch in disguise. Both torch your credibility and your brand.
The Credibility Rules (Non-Negotiable)
Label it on-demand. Honest framing converts better long-term and protects your name.
Teach real value. Give them a genuine win even if they never buy.
Let the offer earn the close. Value first; the pitch is the natural next step, not the whole show.
Your Plug-and-Play Topic + Offer Combos
Pick one. Don't build six. Pick the one closest to the client you want most next quarter.
Combo
Zoom Event Topic
The Offer / Booking
A · Relocator
"Moving to Florida: What You Need to Know Before Making the Move"
Book a relocation consult
B · Wealth Migration★
"The Tax Escape: Why High Earners Are Leaving [State] for Florida"
Book a consultation call
C · Family Buyer
"Best School Districts for Relocating Families: A Parent's Guide"
Book a buyer strategy consult
D · Retiree
"Retiring in Florida: Lifestyle, Communities, and What It Really Costs"
Book a retirement relocation consult
E · Buyer
"First-Time Buyer Masterclass: How to Win in This Market"
Book a buyer strategy consult
F · Seller★
"What's My Home Really Worth in This Market?"
Book a listing appointment / valuation
Why Combo B Is Highest-Leverage for Agents Serving High-Net-Worth Clients
High earners leaving New York, California, New Jersey, and Illinois are the most motivated, highest-value buyers in the Florida market right now. A workshop that answers their tax and lifestyle questions honestly — then offers a consultation — books appointments with people who have real money to spend. Start here if your market includes relocation buyers.
Why Combo F Is Highest-Leverage for Most Local Agents
Sellers searching "what's my home worth" are the most valuable, most underserved audience you have. A workshop that answers that honestly — then offers a precise valuation — books listing appointments while you sleep. This is your night shift.
The combo I'm committing to today
Zoom events reward experts who teach. If you're a pure transactional agent, the seller-workshop-to-listing-appointment play is your fit — not a six-figure "info-product" funnel. Match the model to your business, not the hype.
The "Webinar-in-a-Day" Master Prompt
The one prompt that generates your full event from a single topic input. Paste it, fill the brackets, and let it run section by section.
You are my Zoom event funnel builder. I'm a [role: e.g., real estate broker] serving
[audience] in [market]. My offer is [consult / listing appointment / service / course at
$___]. My single topic is: "[TOPIC]".
Generate my complete event funnel in five labeled sections:
1) SESSION OUTLINE — a 60-minute live Zoom session using the "3 Secrets" frame: a 5-min
hook open, three teaching secrets (each with point, proof, belief shifted), and a 10-min
offer close. It must teach genuine value, not pitch for 60 minutes.
2) SLIDE-BY-SLIDE TALKING POINTS — for each slide: a 6-word headline, 2-3 spoken bullets,
and what's on screen.
3) REGISTRATION PAGE COPY — headline, 3 "what you'll learn" bullets, who-it's-for line,
short credibility bio, and a register CTA. Label it as a live event with replay.
4) 5-EMAIL REMINDER SEQUENCE — confirmation, value tease, cost-of-inaction, day-of link,
starting-soon. Each under 150 words, in my voice, one clear link, no fake countdowns.
5) FOLLOW-UP AI AGENT BRIEF — the top 10 objections with answers, plus a system prompt
that books ready prospects at [calendar link] and stays honest.
Ask me 3 clarifying questions first if anything is missing. Then produce all five sections.
How to Run It
Answer its 3 questions. Then take each section into your tools: outline & slides into your session prep, reg page & emails into your event platform, agent brief into your follow-up chat tool. One prompt, one afternoon, one machine.
Your 7-Day Build Plan
The measurable output: live event promoted + 10 registrations in by Day 7.
Days 1–2 — Decide & Generate
Choose ONE topic + offer combo
Run the Webinar-in-a-Day master prompt
Review & edit all 5 sections in your voice
Days 3–4 — Build & Record
Set up registration page + 5 reminder emails
Record 60-min session (or schedule live date)
Upload to platform / confirm Zoom link
Days 5–6 — Wire & Test
Connect calendar + CRM handoff
Set up follow-up sequence
Test the full flow as a fake prospect
Day 7 — Launch
Publish the registration link
Send 10 invitations (database, social, sphere)
Confirm first registration came through
My Measurable Day-7 Outputs
Registration Link
Registrations Confirmed
Your Profit Commitment Contract
Based on today's session, I commit to hosting my first Zoom event that gets buyers.
My topic + offer combo
My platform
Event date
Registration link live by
Registrations I expect in the first 30 days
Appointments I expect to book from it
Accountability Partner
Name
Check-in day / time
7-Day Review
Date
Link must be LIVE by
Signature
Date
Live Session Notes + ROI Tracker
Live build demo — what I want to copy exactly
Member challenge solved in the room
ROI Grid
Metric
Target
Actual
Registrations
Appointments booked
Deals / sales closed
Live hours saved
Additional Notes
Your Always-On Manifesto
While my competitors cold call, run ads, and chase every lead they can find —
I'm hosting events my ideal clients actually want to attend.
They show up because they trust me.
They book because I earned it.
I don't chase clients anymore.
I built the machine that attracts them.
My personal always-on statement
Keep Building With Edmund
We go deeper on systems like this inside Edmund's Mastermind. For done-with-you AI builds, that's Bogen.ai. And the full operating playbook lives in my book, Prompt to Close. Your best client is already out there — searching for the topic you're about to host.
